Example-led Content To Fight AI Content [Content Asset Example]

A tactical playbook for writers, founders, and media brands who don’t want to sound like ChatGPT

AI has made content cheaper, faster—and painfully generic.

This newsletter issue breaks down why example-led content is becoming the strongest moat against AI-generated writing, and how the best creators and media brands are already using it to stand out.

Instead of theory, this newsletter issue focuses on real examples, patterns, and repeatable frameworks you can apply immediately.

What you’ll learn in this issue

• Why “generic insight” is dead in the age of AI content
• How example-led writing creates credibility, memorability, and trust
• The difference between AI-assisted content and AI-replaceable content
• How top newsletters, analysts, and creators use:
  • First-hand experience
  • Specific case studies
  • Original observations
    to stay defensible against AI
• A simple framework to audit your own content and identify:
  • What AI can replicate
  • What only you can write

Who this is for

This issue is especially useful if you are:

• A newsletter writer or content creator
• A founder building a media-first brand
• A marketer or strategist using content to build authority
• A writer worried about AI commoditizing your work

If your content relies heavily on summaries, surface-level insights, or recycled ideas—this report shows you what to fix.

Why this matters now

AI tools can summarize anything.

They cannot replicate lived experience, original examples, or nuanced judgment.

The creators who win in the next decade won’t write more content—they’ll write more specific content.

This issue shows you exactly how.

Part of the Media First Brand newsletter series

Feel free to subscribe to Media First Brand for more such content marketing strategy case studies and interesting content asset examples.

About Merrative

At Merrative, we aim to build a collective of writers, analysts, scholars, and journalists to create and discuss thought-provoking content.

We aim to create a one-stop place to access human expertise to publish thought leadership content — starting with newsletters.

Media First Brand is one of our portfolio newsletters, along with AppliedAI Trends, Founder Leverage [WIP], and ReadTreats. Based on your content strategy, we can help you publish below 4 types of newsletter formats:

• Case Studies Newsletter – Breaks down real wins and success stories to demonstrate authority.
• Data Stories Newsletter – Turns industry data and trends into clear, actionable insights.
• Industry Expert Interview Newsletter – Extracts frameworks and lessons from expert conversations.
• Content Curation Newsletter – Curates the most important ideas with takeaways and links so readers don’t have to.