Thought leadership events selection chart [RUBRIC]
What is a thought leadership event?
Thought leadership events are experiences designed to uplift a brand's perception by engaging industry experts, professionals, and enthusiasts.
These events help brands borrow the brand value of experts and influencers who join these events.
Examples of thought leadership events include:
- Webinars
- Panel discussions
- Roundtable sessions
- Ask Me Anything sessions
- Hackathon
- Industry awards
- Meetups
- Conference
Which thought leadership event should your brand conduct?
Thought leadership events are a long-term event marketing strategy. It is highly rewarding when done consistently - leading to building authentic business relations, and hence, more deals.
But conducting these events requires resources, budget, and manpower. It is not wise to conduct all types of thought leadership event types either.
So depending on your resource and budget bandwidth, your marketing team should determine the best events that suit your industry.
How to select a thought leadership event type for your brand?
The thought leadership event selection chart by Merrative is a simple rubric to help you decide which events suit your business.
It is based on budget, event duration, frequency, and resources required.
Download this rubric today - and use it to decide on your thought leadership event marketing efforts.
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About Merrative
At Merrative, we aim to build a collective of writers, analysts, scholars, and journalists to create and discuss thought-provoking content.
We aim to create a one-stop place to access human expertise to publish thought leadership content — starting with newsletters.
Based on your content strategy, we can help you publish below 4 types of newsletter formats:
- Case Studies Newsletter – Breaks down real wins and success stories to demonstrate authority.
- Data Stories Newsletter – Turns industry data and trends into clear, actionable insights.
- Industry Expert Interview Newsletter – Extracts frameworks and lessons from expert conversations.
- Content Curation Newsletter – Curates the most important ideas with takeaways and links so readers don’t have to.
Check our portfolio newsletters for samples
We can pull this off, because we ourselves run a portfolio of newsletters for these formats:
Media First Brand:
Type: Case Studies Newsletter shared twice a month
Join 1400+ content marketers and founders learning from our content strategy case studies and content asset examples across the internet.
AppliedAI Trends:
Type: Data Stories and Trend Analysis Newsletter shared twice a month
Get one-pager AI trends intelligence reports on AI-impacted jobs roles, AI tools adoption trends, AI-first business ideas materialized, and noteworthy benchmarks.
Founder Leverage:
Type: Industry Expert Interview Newsletter shared once a month
Monthly briefs on how capital, ownership, and structure quietly shape business outcomes.
ReadTreats:
Type: Content Curation Newsletter shared every week
Join 6000+ readers receiving books, articles, films, videos, podcasts, and anime recommendations based on theme of the week
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We can build end-to-end newsletter system based on original data and insights that get recommended by your target audience.
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